A Micro Content Strategy uses short bursts of engaging & informative digital content to empower human performance and/or to maintain relationships. A Micro Content Strategy is needed in an ever shrinking attention span bombarded by too much self-serving information.
Micro Content Learning is an ongoing self-directed learning program broken up into nice sushi bits or tapas plates for easy consuming. The strategy is that people learn at their own pace and time or continue to “learn and apply” after they’ve taken a formal course.
Micro Content Marketing is an ongoing relationship development and maintenance program specifically targeted to past customers. The strategy is that when the sale is over the relationship does not end making it cost effective when it comes for reactivation, cross-sell, and up-sell opportunities.